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BetaPre-decision profitability intelligence

Know your real margin before you sell

MarginGuides turns your real costs, fees and target margin into a clear profitability decision, before you commit to the sale.

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MarginGuides Analyze result: profitable, but below your target. Target margin 45%, current real margin 38%, 7 percentage points below target. Key numbers: 38% real margin, US$38.00 real profit, US$100.00 selling price and US$62.00 total cost per unit. Price to target: break-even price US$61.22, current selling price US$100.00, target selling price US$113.21.
Real Analyze result for an example deal: a US$100 sale against a 45% target margin.

Free calculators for sellers and importers

Work out your profit margin after costs and selling fees, the break-even ROAS your advertising needs, and the landed cost per unit of a shipment.

  • One free account.
  • Unlimited calculations.
  • No credit card required.
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Before the sale, not after it

Most tools tell you what happened. MarginGuides helps you decide.

Most profitability tools report performance after the sales have happened. MarginGuides is built for the moment before: while you are still pricing, quoting or deciding whether a deal is worth doing.

After the sale

Profit tracking

“What happened?”

Looks back at orders already made, once the decision is behind you.

Before the sale

MarginGuides

“Should I do this?”

Shows the real margin, real profit and gap to your target while the decision is still yours to make.

Analyze

See the real economics before you commit

At a US$100 selling price, this example produces a 38% real margin against a 45% target. MarginGuides shows the gap and the exact price required to reach the target, before you make the decision.

Real profit
US$38.00
Total cost
US$62.00
Break-even price
US$61.22
Target selling price
US$113.21

Example scenario shown for illustration only: a real MarginGuides Analyze result, not a market statistic or a typical customer outcome.

MarginGuides Analyze cost breakdown for the example deal: of the US$100.00 selling price, purchase cost US$50.00 (80.6% of total cost), shipping/freight US$10.00 (16.1%) and payment processing fee US$2.00 (3.2%), a total cost of US$62.00. Customs, tax and returns: customs value US$50.00, customs duty US$0.00, tax on sale US$0.00, gross customer price US$100.00, expected return cost US$0.00.
Where the US$100 selling price goes in the example deal, line by line.

The problem

Revenue is not margin.

Purchase cost, shipping, fees, tax, returns, FX and other costs all sit between a selling price and the margin you really keep. A sale can look attractive while the real margin tells a different story.

MarginGuides brings that full cost picture together so you can see, before you commit:

  • Real margin
  • Real profit
  • Total cost
  • Gap to your target margin
  • Break-even price
  • Target selling price

Selling price

  • Purchase cost
  • Shipping and logistics
  • Marketplace and payment fees
  • Tax
  • Returns
  • FX
  • Other costs

Real margin

Decision workflow

One scenario. Four decisions.

Analyze the deal, then test it: what happens if an assumption moves, which shock hurts most, and what would need to change to reach your target. Every tool works on the same scenario.

MarginGuides Analyze result: profitable, but below your target. Target margin 45%, current real margin 38%, 7 percentage points below target. Key numbers: 38% real margin, US$38.00 real profit, US$100.00 selling price and US$62.00 total cost per unit. Price to target: break-even price US$61.22, current selling price US$100.00, target selling price US$113.21.
Analyze result for the example deal: a US$100 sale against a 45% target margin.
Explore the decision tools

Product tour

See MarginGuides in action

A short, silent walkthrough of the real app on the example deal: Analyze the deal, then Stress Test, Resilience and Improve My Margin.

Recorded from the current MarginGuides app with the example deal. No sound; about a minute and a half.

Know your real margin before you sell

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